Learn & Thrive

License Renewal

Easily renew your real estate license with the FREE 45 hour online license renewal package from C.A.R.

Designations / Certifications

Distinguish yourself by learning how to build a business that specializes in niche markets to nearly double your earning potential in various real estate sectors

Course Calendar

Browse our class schedule to find when and where to take real estate courses.

Classes by Topic Online Bundles Harassment Prevention Courses
How to Become a Real Estate Agent in California

Prepare to earn your real estate license with our online courses

NMLS Approved Education for California Mortgage Licensees

Complete your eight-hour NMLS license renewal requirement through our NMLS-approved provider, OnlineEd

C.A.R. Board of Directors and Committees

The main Business Meetings page includes important links for Directors and Committee Members. The next regularly scheduled C.A.R. Business Meeting takes place April 29-May 2, 2024 in Sacramento. 

NAR Meetings

Check out NAR's upcoming meetings and conference schedule.


Learn how to schedule a C.A.R. outreach speaker for your next event and access presentations from previous outreaches.

Virtual Events

View C.A.R's upcoming and past virtual events.

For Your Clients

A one-stop shop for tools and and resources to educate consumers about the intricacies of buying and selling a home and how a REALTOR® can help.

Down Payment Resource Directory Infographics One Cool Thing Tax Reform One Sheets Fire Insurance
Digital Tools

Marketing tools from C.A.R.'s consumer advertising campaign

For Brokers/Managers

This information is designed for Real Estate Brokers and Office Managers to assist you in supporting your real estate business. 

Center for California Real Estate

CCRE's mission is to advance industry knowledge and innovation with an emphasis on convening key experts and influence-makers.

Tax Reform FAQ

Frequently Asked Questions about the Tax Cuts and Jobs Act

Multimedia Library

From webinars to videos and podcasts to blogs, C.A.R. keeps you in the know.

Videos Webinars Podcasts

C.A.R. publishes four magazine issues and various newsletters throughout the year.

Newsletters California Real Estate Magazine

Advanced Negotiation for REALTORS®

What is This?
Add a quick link to this page from the Homepage when you are signed in
Share Article

Course description:

This 4-hour course is designed to be the second in a 2-part series that provides tools and information helping students to understand the fundamentals of negotiation, along with different theories of how to negotiate in the context of negotiations that REALTORS® perform every day.



Live or LearnMyWay®:  To register for an upcoming live lecture or LearnMyWay™ course near you, visit the C.A.R. Education Calendar.

Online Anytime To purchase this course online anytime, available 24/7, visit store.car.org


 Live or LearnMyWay®               Online Anytime!


How you benefit from taking this course:

Learning Objectives:

After attending this course, participants will be able to:
1. Negotiate their commissions;
2. Educate their Buyer or Seller about the present market with up-to-date current market conditions and values;
3. Help a Seller realize that a list price that doesn't budge on price or terms will become an expired listing;
4. Refuse to enter into a contract at a price that you know absolutely will not result in a deal!
5. Develop a positive relationship and improve negotiations with the other agent and those in related services including Escrow, Title, Termite, Inspectors etc. to help the deal go smoothly;
6. Effectively prepare for a negotiation by identifying and evaluating goals, leverage and concessions;
7. Understand who you represent and how to make Dual Agency work;
8. Overcome obstacles and successfully close (and know when to "walk away" from) the deal.

This course covers:

Five major sections:

1. The Negotiator's Role
2. The Seller (Listing Process)
3. The Buyer (Purchasing Process)
4. The Escrow Process
5. Dual Agency

**Mock Negotiation Exercises are included in the Seller, Buyer and Dual Agency segments of the class. In the mock negotiations students will apply use of BATNA, WATNA, WAP, ZOPA and WIIFM, tools learned in the first Negotiation class.

Who should attend:

Intended for all real estate professionals that have not gone through negotiation training or those looking to refresh their training.



For Instructor Bios click here

Top Searches